In my case, I'll just tell my friend the difference, give him link and other references. I will advise him to do a deeper research, and if after all the explanation and showing proof, my friend don't believe me and insist on the things he know then I'll just let him be. There is no need to push the truth to anyone who is in denial of the fact. At least I have done my part of informing him the difference between BFIC and BTC.
there is a huge difference, they don't sound alike bi-fi-coin sounds different from Bit-coin. Even its ticker is way different see. BFIC - BTC.
We can't tell that the coin is a scam, the thing that it promoted itself on a mass media platform says that the project plans to be legit. But I think @OP's friend is trolling him, since there is a huge different on price between BFIC and BTC. So anyone will never think that BFIC is Bitcoin.
Actually, they were advertising the Bficoin BFIC coin to which my friend thought that it was bitcoin. 
I told him that this is not real bitcoin but he insisted that I was wrong. I told him that bitcoin has 21 million supply and he told that this coin also had the same supply
Bficoin? bitcoin? both sound alike and can be confusing to newbies who may just think it is a typo. It reminds me of how people in my country copy the design of original products from companies and use very similar names that they may just change a letter in the spelling to ensure that people who do not look well before buying make mistake of thinking those products are the original. I told him that this is not real bitcoin but he insisted that I was wrong. I told him that bitcoin has 21 million supply and he told that this coin also had the same supply there is a huge difference, they don't sound alike bi-fi-coin sounds different from Bit-coin. Even its ticker is way different see. BFIC - BTC.
He was of the view that since BFIC was advertised on national TV, it is a real coin and Bitcoin is just a clone or a scam.
He was not agreeing with me as he said if bitcoin was real, then it would have been showing at the PSL matches and not this coin.
Scammers can spend money to ensure that they get victims. An advertisement of National TV should not still be trusted, you must always do your own research.He was not agreeing with me as he said if bitcoin was real, then it would have been showing at the PSL matches and not this coin.
We can't tell that the coin is a scam, the thing that it promoted itself on a mass media platform says that the project plans to be legit. But I think @OP's friend is trolling him, since there is a huge different on price between BFIC and BTC. So anyone will never think that BFIC is Bitcoin.