LOL, but wow 😳.. you mean he said, "If Bitcoin was really real, it should be advertised like Bitcoin was?" That is to say, there are really people who are so badly unaware of Bitcoin. Even when I encounter some customers asking me some dumb questions about Bitcoin, I ask myself, Are these people in this world or are they from another planet? I guess the Bficoin project is probably supporting PLS; that's why it steadily gets advertised there. So you can start by explaining to your friend that the Bitcoin he took to be Bitcoin is just supporting PLS; that's why it gets advertised there; or if you know other reasons why, you can explain them to him. Make sure to let him know that the Bificoin is not the Bitcoin he thinks, and if he/she likes, he can listen to you or do what's on their mind, but already he has sought your advice on whether he should invest in the coin, so I hope you advise him not to buy that coin.

Bficoin seems to be a project developed in 2021; their Twitter page was created in 2021; the ATL and ATH of the coin were in the same year, 2021. So your friend has got to decide between Bitcoin and Bficoin who copied who; lol, that's just funny to me.