In general, if we are talking about just launching it, many projects have since risen in price since the bear market, and they have started during the bear market since 2017. IIRC, that's Axie Infinity, and they had boomed with their project when it became mainstream. It's just that it can't be sustained, and I had a hard time having an entry with the new players to play it. It needed to be more sustainable.

When you have done your project, you will find a sustainable way.