Launching a new project when the market is in a bear market I don't think is a good idea.  Maybe I would say as a crazy idea.  If indeed the developers really believe in their project and it is the latest breakthrough in the world of cryptocurrency then it doesn't matter because you can take advantage of your bear market to build a solid foundation for your project so that when the market will experience an increase in trading transaction volume,  your project is no longer a "new project" which of course it will be something positive to get a lot of investors.  This means for new projects not to burn too much money and be too ambitious if they want to launch the project in the current cryptocurrency environment.  Start by strengthening the fundamentals of your project and I believe it is the best choice you can make.