Don't really follow the development of new projects that appear but a few years ago when the ICO was in a high trend many projects that had completed their ICO stages preferred to wait to enter the exchange until the Bitcoin price entered a bullish period, this was done to avoid massive selling but whatever the conditions are bullish or bearish a project that has potential will always be able to survive and continue to exist in the crypto world for quite a long time because it has clear development as well as clear use cases.