Cryptocurrency payment getaways have the lowest transaction fees so that the business owners gets more profit from it. accepting cryptocurrency as a method of payment opens you to more customers internationally. it will helped your business to increase profitability and revenue growth.
There's advantage and disadvantage about it and this need deeper study since this risky decision to take by business owners.
Advantage - easy p2p transaction nationwide or anywhere in the world plus they can earn more bigger profit if they spot a huge pump while they have those BTC balances paid by their costumers.
Disadvantage - instead earning big they could lose everything or their business will go bankrupt if their profits will be all stored in BTC and suddenly it drops. This happen always on bitcoin and its really bad for newbie business owner to experience this point because they could lose a lot of money for this unfortunate events.