No its very bad timing for new project to enter on bear market season because many people are in hold position because they are afraid about the dumping stage happening in the market.

And pushing to launch a project in this situation might cause failure because provably there are low number of investors will support the project because majority are afraid to release some funds because either they are stuck and their balance is on exchange or maybe rather they don't also see this time as perfect time to invest since its risky for them.