If a new project can survive during a bear market, it will become a good sign to invest because they have a good utility to maintain its token price, they have good communities which support in the bear market, they got a real roadmap which whatever it's bear or bull they keep to develop their project. Launching a new project during bear market will be the tough one because we need to know the right utility in bear market, we need to search good community to support the project, and raising enough funds is hard due to a lot of people not being interested to invest in crypto during a bear market.