It's worth noting that the Betfury team has more thoughtful tokenomics because they initially allocated 10% of the total BFG supply to marketing and 4% to various partnerships, while OWL tokenomics has no mention of marketing at all. So it's not surprising that Betfury advertises its platform much more often, and as a result, the BFG token may be more attractive to investors than the OWL token.
I view it as cons rather than pro since Betfury is using the token to for marketing which means they are using liquidity from exchange that will dump the price. Owl on the other hand is using casino profit to burn tokens out from the DEX that result from price pump.
The good thing on Owl was its DAO which makes token holder have the power to decide on where will the treasury funds will use in the future.
Same here, marketing by paying with casino tokens is double-edged sword, It's cheap for the team but can absolutely destroy the price. There's one more upside to pay with the tokens though; that is if people won't sell those tokens they will most likely advertise this casino for free as people always want to advertise their own investments. But that's a long shot and i see way more reasons for them paying advertising with btc, eth and usdt.