Always the popular ones, no matter how the market behaves. Even if there is a bullish run, if the project won't have that much of popularity, it will be still at risk of failing. The reason is demand. Popularity simply creates demand which is the determinant of the market price and outcome of a project. At this point wherein there is no clear trend line, would it still be advisable to invest before the bull run given that there's no certainty of when will uprise movement take place. Therefore, patience should be more given attention than risking that much for new projects.
In my previous topic, what I'm wondering about is launching project during the bear market a good idea. Currently the market is so bearish that most of the investors are not taking much action. But we always have to be sensitive to the market to prepare for the next bull.
So, what kind of project will be more benefited in the next bull??
Buy a coin that is in top 20 on CMC, i believe that if you buy coin that has already a good or top record on CMC or coingecko you can earn when bull season start,you can select them for safety, many projects are now scam and there are also new project that is not successful yet don't fall into scam and use some tracking apps to tract the record of every coin so that you can have an idea what coin is legit and scam.
I'd still go with bigger tokens or names in this industry than with newly listed ones. In the first place, these big names are the ones to lead the uptrend, which would generate profit and lesser risk of losing.