I think if they have a unique approach to promoting their project, why not?

There are lots of people out there waiting to invest in the right project and if they really have a legit one, they might get huge numbers of investors in the first phase of their launch. Just like the NFT games a few years ago, they don't really need to sacrifice some time to promote their project, they just let the players do the work but unfortunately, those games turned out to be scams or just some pump-and-dump crypto games. Too bad for them, if they were just real and legit, they could have grown it until today but they choose the bad side of the story.