The game just came out, it's still being worked on before marketing campaign. There's another game on the way to appeal more for kids. With the low user rate and the ads still slowly going up, definitely huge potential. Market conditions really haven't been the best the last year. With the team actively working and only a 30K marketcap, who knows? It is a mario copy-cat but you can't exactly play mario on your phone. Not like Sonic 
Pfft, I worked as moderator finding "KOLs" and everything. Even with all-that things, the result is still not enough. How the hell, a project who are don't have marketing, death social, and etc can growing ~LOL One another things, who said people cannot play "Mario Game" in phone ?
Oh gezzz, you have internet (I was a gamer) I know how to set up Any Game from PlayStation 1/2 to be player in Android/Phone. Search now "How to play mario game in phone" then you know is not hard things to do.