For me, bitcoin is an investment and the thing I put my biggest trust in to get big profits and change my life. Honestly, I am also interested in other benefits of bitcoin, but if it's not profitable, I wont need those, and I believe everyone is like me. There's nothing wrong with treating it like a treasure, but others see bitcoin as a currency, and that's not wrong either. What Bitcoin does depends on the purpose of each person.
If it had no other benefits it would be just a Ponzi scheme so it is very important that bitcoin is much more than just an investment asset, even for those who use it just as an investment asset. Prospective bitcoin has is based on that it is an alternative financial system and it gives it a trust which in its turn gives bitcoin its value. It is not mandatory for everyone to understand it, but this makes bitcoin what it is and gives different opportunities for us all regardless of the depth of understanding.