BTC is bull cycle entails many things, investors pour money into the market more. And while they start researching the alt market, then there will be a lot of trends pumping in for the devs to work on. And sometimes we're in a bullish cycle where the lack of ideas to name any project is a problem, everything ends when it's back to its original state. The rest are serious product projects, and the rest will wait for the next price increase cycle.