Now, this does not sound very important, but it actually are one of the most critical things that needs to be addressed. We should counter all of these misinformed people, with education on what Bitcoin is, because they lose money on Ponzi schemes and then they blame it on Bitcoin.
It's actually important, most of the mainstream medias just look at Bitcoin because they think Bitcoin is being used just for crimes and bad things, but once the price rose up like several times in past few years, they start to search about Bitcoin and stated that it's a great idea to invest now. How ironic is the media nowadays?
Mainstream medias in TV/Magazines/Radio are one of the reasons the information is spreading really fast so need to make more educations about Bitcoin so people stop looking at one side only but they have to know about the good use of Bitcoin and they probably don't even realize that they have been using the technology behind Bitcoin for their entire life.