I really think that dissemination through the media is one of the most effective ways to spread education and understanding about Bitcoin and reach the wider community.
But unfortunately, as long as the government in a country doesn't regulated Bitcoin or doesn't support Bitcoin, I think we won't be able to disseminate education about Bitcoin on TV, magazines or even radio. I don't think it can be used as a dissemination of Bitcoin education because all of their programs will be subject to the rules in force by the government of that country.
It's a different story if their government has regulated or even legalized Bitcoin, of course it will be easier to spread Bitcoin education through TV, magazines and radio media. Maybe they can even make a special tv show to provide understanding and education about Bitcoin to educate the citizens of their country.
Why would you use conventional means like print or TV to reach the masses? Did you know that great revolutions start quietly from the bottom up? We are lucky enough to live in this century where information runs fast, there are platforms like YouTube or even better in my opinion to use podcasts, the important thing is that influential people start talking, you don't need state approval.