You've nailed the point yourself, the reason why it's getting the hype is because of the airdrop, those who joined the airdrop campaign are the ones making noise on Twitter, I have checked the project out on the BSC network page on Twitter, it's not a bad project but dump will take place for sure.
It will gonna be a disaster once the other investors will only buy that token when it is first listed and it has a tendency to not recover from that. if you get your token from airdrop, it's not bad to sell it all once it gets listed at least you don't have any capital from that. the only problem here is the new investors that wanted to buy that token once it gets listed and surely it will be a suicide investment only people that have been doing this kinda stuff for a while will take advantage of this scenario and so it's better for the newbie to not get on the hype because they might be the one who will take the damage if the project will fall.