Edited the keywords.
Don't you guys understand that it's a good way to know search engines that people are talking about the brand so give them better exposure in search result. I am not an expert in search engine things but as far as I understand this is a part of search engine marketing.
The 1x[...] guys are spending a lot of money for signature campaign, for shillers, you think for nothing? Do you even think a person who joined the forum a week ago doesn't know what reputation 1x[...] have? But still why they are paying money for signature campaign and discussions like this? Let the search engine know, on an high authority domain like Bitcointalk the shit 1x[...] have many backlinks in other words you all are talking about them.
You are right, this may be some form of technical marketing so the ops to get more exposure through the constant usage of the company name in discussions online the more visible the become when searches are made.
-this is why i have limited the mentioning of the casino name in most of my comment, i guess not everyone is aware of this and i will have to even stop making comments on this thread sinc it look as ve we are giving free popularity by discussing them here.