It's a difficult question to answer. The low cost of entry and widespread adoption have made the digital currency one of the most popular ways to purchase goods, especially given its association with the internet. That makes it easy for merchants who might not otherwise accept Bitcoin to do so by simply adding it to their online store. But even if more people are using Bitcoin, it can also mean that there are more services and goods out there for them to acquire, which could make adoption more challenging based on individual preferences or needs.