A good bonus and reward program coupled with good customer service are two of the most important features that attracts me to any casino in that order. Good bonus and reward alike incentives to play more discover more exciting games and have fun overall While good customer service that is well responsive and cordial would build trust in the casino from The Gambler. I personally think that once these two are in place which I would rate a 9 and 8 every other features listed by the OP hold easily take its place.