This one feels different from ARB. With ARB I mostly used it out of interest to see what the fuss was all about with L2's... And I liked using it because it didn't require me to buy a token. The airdrop was an added bonus and it's good to feel that early users are appreciated.
Now that a lot of people realized they missed out on ARB, they're all going into zKSync to get their chance for getting into an airdrop of their own. But I don't think it's gonna be the next rotation that everybody is waiting for. I think it's gonna be Zero Layer's airdrop. Same vibe as ARB. No announcement of an airdrop but you know it would be stupid of them not to have one.