I would say that listing on Binance has a negative effect. After price pump during first days of listing, the project slowly turns into dead. Projects are like chewing gums, and Binance is a huge mouth. After few days, the gum is thrown away, or left for some time because it caused good memories and had good taste.
It’s not about Binance listing that makes most of the project dead after listing. Most of them becomes dead project because they are making Binance listing as final goal of their project which cost them a lot of resources. Betfury team claimed that Binance listing is free yet there’s a lot of report in the past that projects need to hold a certain BNB tokens as part of their listing agreement which is equivalent of paying Binance for the fee since those tokens will be held by Binance team itself.
Many team focus their resources on listing cost and sacrifice project development that always result to massive failure. The price action after Binance listing is a clear sign that there’s no further development for the project that will give hype more than exchange listing.