Impressive price movement. One thing I'd like to chime in about is I really hate the catchphrase "Once you go black..." that's plastered on promo posts. It doesn't do any clever wordplay, it just leaves a juvenile thought hanging mid-sentence. I'm supposed to finish it myself in my head, I guess, with "you don't go back" or "you're a single mom" but if you wanted to go with a stupid cliche for advertising some kind of twist on it would be better than the lazy way out of making people finish it themselves.