usually every reputable casino has its own advantages such as bonuses given, loyalty membership program, number of games, VIP program etc.
of the several that I mentioned, this is the most important thing to make customers feel comfortable and loyal to their favorite casino. so it's not just reputation that makes customers comfortable, but it is supported by several factors as I said at the beginning.
And being a reputable casino makes the choice for someone to make it as the ranking on this thread as 10 if ever it's the highest or 1 if it's main priority.
so, customer convenience depends on the wishes of each gambler. because every gambler has his own choice and of course as I said and is supported by a good casino reputation that makes customers loyal to bet at this casino.
But not every demand of their gamblers can be given because they'll have also to measure if those demands can be met, otherwise, it's better to make themselves follow what's on their plan whether they'll give some bonuses because even if they don't but they have loyal customers. They know that there's such a huge demand for them already. Making some attractions like bonuses is still essential but they wouldn't focus on it but with customer's after usage and experience.