Perhaps it was all planned from the very start. You all know how Dana's mind works when it comes to making a brand and exploiting it to the fullest.
As you can see in the background with the WWE into UFC and UFC into the WWE pictures on the walls.

So this tells you everything with the avenues for these two superstars in sports entertainment whose names are very well known across the globe.

Today starts the day that everybody has been waiting for with the official beginning of UFC 287 main event festivities,

UFC 287: Pre-Fight Press Conference - later on today
https://www.youtube.com/watch?v=AN9PCyWfZqM

UFC 287: Live Weigh-In Show - in 23 hours
https://www.youtube.com/watch?v=pwxMfvkEi9A

UFC 287: Ceremonial Weigh-In - in 32 hours
https://www.youtube.com/watch?v=ZVFhVV2DNyc