What is your concern?
All business moguls have their prime, and they will stay there until they make a minor error that might cause the entire structure to collapse. Since Elon Musk bought Twitter, I believe Twitter has become less interesting to me. I can read comments from some businesses complaining about the new revenue model, which is inconvenient for them, and Twitter has also developed into a platform for propaganda under the guise of free speech. The organization has to be reevaluated, especially with regard to the blue tick they use to verify customers and businesses. Otherwise, they risk failing when their rivals start producing something more interesting than theirs.