I've never heard of this site before. I think the importance of signature campaigns can be understood from here. You have a very nice 4-letter domain, but you haven't done much about promotion.
You can define weekly free bets and spins to attract more users to the site. You can give this right to high-level ranks in the forum to prevent multi accounts. In the Games & Rounds section, you can open various prediction competition threads. Such campaigns usually attract the user to the site.
Bonus system is the next state because when the site gets high amount of traffic and organic users they can give bonus facility to keep the users for long time. But when a new site enters the gambling marketing, its first task is to market its site very well. and attract users. Signature campaigns help a lot in marketing a site in this regard. And that's why reputable casinos spend thousands of dollars to run long-time signature campaign here. So if new sites run long time signature campaign here with a big budget they might get a positive result.
advertising new casinos through signature campaigns this is the best way since then and until now there are still many old casinos still running signature campaigns to get more users and increase traffic within the casino which can increase casino revenue and implement weekly or monthly bonuses which more effective .
it's okay to throw a few thousand dollars to run a signature campaign with better goals and results for the new casino's own success. even though it's only been a few months since the signature campaign has been going according to plan, it's only natural that carrying out a signature campaign continuously will make gamblers increasingly convinced that the casino has a large enough bankroll to pay gamblers.
because if the campaign continues, of course people will think like that and there will be no doubts about trying to gamble at this casino.
and regarding the weekly bonus or monthly bonus, after getting a lot of users and good enough traffic, the development team can give a choice or vote to all users to choose what kind of weekly or monthly bonus they want and after that apply the bonus in their casino.