One thing with campaign (and by campaign, I assume forum signature) is that its best when it's done long term, yes, it cost money and all that, but then, it wins more customers for the casino if it's the campaign is allowed to run for the long term, check out all the casinos that have their campaign running since God knows when, they are all doing fine..
But then again, I still agree with your that every casino have their marketing term and it's up to them to research and know what marketing strategies fits their business, maybe based on marketing budget/allocation available to the marketing team.
Of course, signature campaigns are effective in the long run, while short campaigns lasting just a couple of weeks have almost no effect. In the case of Betfury, we see that its marketing team is not particularly fond of long signature campaigns on this forum and prefers to promote its platform through social networks. However, they don't refuse to promote Betfury on this forum completely, but even if they decide to launch new signature campaigns, they only do it during some big events, as it was a couple of times last year.
every casino business in this forum is different, some have the goal of continuing to run campaigns here if they have achieved their target goals, some are just planning to promote through other means that make a better contribution to the casino itself.
I mean maybe BetFury has other goals to market somewhere else that's easier for him to plan things out.
because there's no way the casinos on this forum have a signature campaign to survive if they don't plan something from scratch.
so they have their own way to promote their company