It might be just a way to gain viewers for the project just like many AMAs in Reddit, lol. From the looks of it, it is indeed just another breed of any existing "inu" coins these days. Starshit inu and "insert color" inu here that seemingly just milking these Inu meme coins out.

This is like what I expected to many of the altcoins in the market currently even those non-meme coins. Well what more can we expect anyway.