Utilizing social media to run a business is the most accurate method today. Considering that every day there are millions of people who hold gadgets and continue to interact via social media. In addition, the use of a digital platform, where each individual can run their business on a platform provided by a company. Facebook's change from a social media platform and switching functions or having a dual function to an ads platform shows that there is more use of social media to run a business, compared to socializing.
Now every company and any business that wants to grow big and that has grown rapidly is indeed the time to use several social media platforms in order to be able to make promotions that are wider and bigger because the reach of social media platforms is very wide and can cover the whole world at any time. the country has an internet network to open several social media platforms. So it's no wonder that all companies and business services already use and rely on social media platform services for a wider sales reach.
It cannot be denied that currently the influence of social media is quite large and is used as a tool to make it easier for many people or companies to run a business or promote a business and so far it has been quite effective in utilizing the influence of social media in a positive direction.
and regarding someone using social media for different uses, I don't think it's a significant problem because everyone has different goals as long as it's still in a positive direction.
because if you look at the reach of social media which is very wide for now it allows people to run their business more smoothly while also continuing to carry out the function of social media, namely socializing or making it easier to connect with friends.