I would suggest that they weren't involved or paying attention when the ASIC was innovated.
I would also not be surprised to see them move into the space. Especially, my opinion here, when the alt-coins die away due to side-chains.
Also the OP suggests they have the 1 resources, 2 ability to design, and 3 infrastructure to create an ASIC chip or finished product. That's seems like a far fetched assumption to me.
Just my 2 satoshis.