Fake review hurts the real customers who rely on internet.
Once I went booked a hotel room seeing the rooms on internet and found that they in real the hotel was pathetic.
It really is and the only way to get back to them is to expose them by giving lengthy reviews on your actual experience in that hotel you can go as far as telling in the reviews that there's a possibility of them paying people to give good reviews, people love to read storytelling experiences on their reviews because paid reviews are shill type while telling your whole experience through telling will make your review a true one.