talk about scam :|
its pumped by same chinese whale(s) that robbed people blind using pump and dump fraud on many other alts
I would not call it a scam as everyone know exactly how it works and like the idea. It's actually working well for them as it keeps BC in demand for buying which is good for that coin.
However if other coins try and follow that philosophy then it will not works as well for all involved as there will to to much dumping of the mined alt coins.