Barely a month ago I sat down one evening in a cafe with my gym coach and we had a scholarly and political conversation as we munched down pastries and sipped on beverages in an attempt to regain some of the calories we had lost on that day's workout session. In the heat of the conversation, a door was unlocked in his mind as I watched him go down on his the Shawarmaarma roll---he suddenly had a what-if moment when he shared an absurd idea with me about having a product that could close down all the gym outlets(paraphrasing...).

At first, I thought he was tired of his job and possibly depressed but after suppressing the titanic urge to interrupt him for a while, like every good idea, what started flat absurd began to sound fruitful. And by the time my bottle of water got 70% low on content, we had already gone through a whole business plan, asking and answering questions and complementing each other for being so smart.

The evening did not end as another normal evening because I recorded it in my diary as a special day. As a matter of fact, after the meeting, I went straight to my team and shared the idea with them.

Today I am happy to share the result of 3 rolls of shawarma and two educated minds. I worked with my gym coach and the relentless bright minds at Bromuno and we came up with Macoach. It is our very first product to reach the production stage.

What do you think of it?