Ambani will end up making profits even if the matches are telecasted for free. They have the digital rights from 2023 to 2027, and the Indian OTT market is growing at close to 15% per year. And there is no guarantee that Jio Cinema will continue with its free subscription plan for the next few years. If everything goes well, then they may introduce a subscription fee of ₹999 or ₹1,999 per annum, which will net them thousands of crores in revenue every year. My only concern is about the monopoly that is being enjoyed by Jio.
Jio is known for disrupting business in the mobile industry. They have ventured into many businesses lately and have initiated the disruption already in e-commerce and now on the OTT platform. I don't think they will introduce a subscription plan after 2027. What they might do is give a choice of subscription plan or free plan. The Ambanis do not work as the world work. They make the world work like they want it to work.