I saw the site being advertised on Cointelegraph for some time now (see the header next to the prices) but I just made an account now...

And what's interesting, is that the platform (XGO plus) looks very similar to Hitbtc (if we ignore the colors): Status page, deposits/withdrawal pages, settings, header, etc. are pretty much identical.

I tried to look to see if Hitbtc offers any whitelabel solutions, and found this: https://www.reddit.com/r/EN_HitBTC/comments/bye892/hitbtc_whitelable/

So I could be wrong here, but XGO might be one of their partners as well and if that's the case, I would be very careful using them. It's probably best to seek other platforms as mentioned above. There's no advantage in using them when they're not offering anything new.