I can't recall if I heard them before but then I'll settle that they're new to me and I think I saw them post an announcement thread this day.
This site has the ability to trade on margin, which is very important to me. Binance has become dangerous lately, and there is very little information about xgo.
It's not just them that offer margin trading, I think almost every centralized exchange does that. And if you think that Binance has become dangerous, can you state what's the reason for making you think that they are? Because even if there have been some negative news about them in some particular regions, I still have got no problem in using them.