The first year they launched they wanted to attract users and they announced to gave away a 2018 Lamborghini Huracan RWD Coupe but have no idea whether anyone won the Lambo as i could not find that announcement from them regarding the winners.
Here is the announcement from Binance regarding the Lambo giveaway
Lamborghini GiveawayI have tried to search all over and haven't seen any post or article announcing the winners as well. Maybe it was just a stupid marketing gimmick or they just canceled the whole competitions.
It wasn't favorable for the small traders anyway, as the winner was going to be picked based on accumulated trading volume. By the time someone can make huge trading volumes, this means they can afford the lambo as well.