While banks, oligarchs and imports of Russian technology have been subject to sanctions from the US and Western Europe, ordinary Russians have not been affected much since the war in Ukraine in terms of unemployment The unemployment rate has not increased, and there have been no significant changes to arrangements in general stores, with global brands and local substitutes are still available.

Although some Moscow malls may be experiencing a decline in visitors, local brands have replaced McDonald's and Starbucks. Prices may have increased slightly, but not enough to be noticed. Therefore, it's safe to say that economically, not much has changed for the average Russian.