the dude is not even close to looking like jake paul(at least that is how I see it), the only resemblance I see they have is having blonde hair and a similar looking beard. I don't know why, but why do I feel like this fight was just a stunt to garner more attention for the incoming fight? popular fighters like them getting into a fight like this is very risky and could get in a lot of trouble.
We don't know if this was staged or not, or for promotional purposes.
But in any case, they got people talking. That's what they wanted to do here.