Interesting idea. Threat of asics may very well be part of the migration to PoS coins. But they are still quite a while from shipping. I almost bought a Titan.
I know ... if you can't beat em, right?
I know the ASICs are still a ways off, but it is something that at least some people are seriously freaking out about. My own technical understanding is too weak for me to really get if this is a serious concern or not. But what I do know is that enough people think it's serious enough to move markets.
The amazing movement in FLT over the last 24 hours is also going to drive interest on its own. People are scrolling down the list of coins on coinmarketcap and going, holy crap, this one just jumped 500% in one day. Then you look at the specs of the coin and you realize that it's really got some bright ideas relevant to this whole ASIC issue, and the overall professionalism of the web site and presentation, plus a bit of lightheartedness with the butterfly thing (coming from the Doge community, I definitely prefer a more casual approach from a branding perspective). And of course the other factor is that it still looks early enough in the coin's life cycle that you can buy a bunch cheap and hopefully ride the lightning.
At least ... that's what I'm thinking.