FTX literally scammed millions of users. Their behavior cannot be called anything other than nasty and scammy - giving users' funds to their friends and family, directly stealing users' funds to but personal items and even property, keeping zero accounts, and so on. And yet, millions of customers.

BlockFi, Celsius, Voyager, all the same. Millions of users, billions in funds, handing it out to random third parties with no due diligence, no safety controls, no collateral, and no protection. Utterly awful behavior, and yet, millions of customers.

As John Abraham has pointed out above, Binance literally scam their users. And never mind their failed proof of reserves, their printing coins out of thin air, their stablecoin which has been shutdown by the government, all the lawsuits they are currently being targeted with, their scamming newbies in to using their centralized shitcoins instead of bitcoin, buying ranking sites and putting themselves top, the list is endless. Their reputation is atrocious. And yet, millions of customers.

Reputation and previous scammy behavior account for nothing in this space. There are an endless steam of newbies who will sign up to literally any old shit platform and hand their data and their coins to literal scammers on the promise of 10 bucks of shitcoins or some obviously unsustainable ROI.