The more I think about it, the less I get it. It just doesn't make sense! Those "tokens" have nothing to do with Bitcoin:
And if it's meaningless to Bitcoin, why do this on an expensive blockchain? Couldn't they make up some shitcoin to use, like they've been doing in the past? It makes me think they're only using Bitcoin to profit off it's popularity. And the people who are throwing their money at it have no idea what they're buying.