That's what I see too - sites and blogs about economics, business and investing are talking about crypto as a viable option, simply mentioning that it is risky. Organizations and individuals accept it as donations. Those who think it's a scam are just a loud minority.
But at the same time, if you look at it, Bitcoin is a risky business; if you invest money, there are two possibilities: it will either yield profits or losses. Many people today are not fans of investment, not to mention buying assets that heavily fluctuate in price. They would choose to save money earned from hard work, and a few might invest in low-risk markets, even though inflation is still eating them up.
Investment is a privilege that the poor can't afford, so no one should be surprised that most people are not interested in Bitcoin - they just can't afford the risk.
A good strategy to promote more Bitcoin adoption would be telling people that they can and should invest small sums to be less exposed to the risk.