A simple look on the blockchain shows that the entity that spams the blockchain receives/withdraws funds from Binance, so Binance know who that is.

first transaction coming from bc1qm34lsc65zpw79lxes69zkqmk6ee3ewf0j77s3h which the binance hot wallet

The rest is spam - https://mempool.space/address/bc1pmgchlfu9jt3k5a2nh2a0nwygvv9dj30az8ystz404franf4fad4sjsnt9v

This is just one example, there are many other addresses that look and do the same.