That's right. I'm not sure about the site in the OP, but scammers use "NO KYC" sign as often as unreal bonuses and stuff like that today. If you are not a high level criminal or corrupted official who want to launder millions of dirty USD you shouldn't be afraid of KYC. Don't be lured by shady sites, guys, only because they promise no KYC. Research further.
The gambling industry is no longer a safe haven where players may place bets on games and collect their winnings; there are constantly complaints here and there. Scammers exist in several sectors of online sites, and their methods of approach are the same; they make it look legitimate and also provide bonuses that can never be withdrawn; it's simply a glitch of money stuck on your gambling account. 'NO KYC' expands over the area, and the majority of gamblers preferred it all in form to manage their objectives and means of producing fast money.