Binance's success can be attributed to a combination of timing, user-friendly interface, security, innovation, and strategic partnerships, which have allowed the exchange to adapt and thrive in a rapidly changing industry.

But to be honest, I think it's the Strategic partnerships that led  Binance to be this big and strong. Binance has formed partnerships with other companies and organizations in the cryptocurrency space, such as CoinMarketCap and Trust Wallet, which has helped to expand its reach and increase its user base.