It would be fool to think that they don't understand the basic. Question is why they are pretending that the don't have the basic understanding. Who is behind all these?
Let me guess, it's those who are printing notes and doing everything from the tax payers money.
At the end of the day, it's all about making money and maximizing profits for them. Their plan was to create a subscription model for their product, but they ended up with this huge pile of shit.