For me, it was actually this year. I actually looked for a $pepe coin around January, because of my love for Pepe Lore memes and couldn’t find anything. Now I missed out on a meme coin of a lifetime.
This happens very often when you are looking for a coin at the wrong time and in the wrong place. The Pepe coin had a TGE on April 14th, so you couldn't find it in January. But you shouldn't get upset because you couldn't buy a coin when its price was very low. Except for the project team and its developers, no one could do it.