FOMO - Fear of missing out.
For me, it was actually this year. I actually looked for a $pepe coin around January, because of my love for Pepe Lore memes and couldn’t find anything. Now I missed out on a meme coin of a lifetime.
You have the wrong approach to investing. It is impossible to do quality research of a meme coin because all these projects don't make sense. You are lucky that because of FOMO you didn't buy this coin when you found out about it during the crazy growth. You probably would not have earned profit but lost your money. There are a lot of meme coins on the market, but only a few of them are profitable.